Privacy Policy
homeValence.com is committed to safeguarding your privacy rights. Please read the following statement to understand how your use of this site constitutes consent to the limited collection, use and disclosure of information as described herein. Our primary goal in collecting any user information is to enhance your experience. We achieve this by, among other things, using aggregated user information to determine what content on our Web site users prefer; cookies to manage registered users' access to sections of our site; and providing interactive communications that utilize the e-mail address that you provide to us.

Information We Collect

Personal Information When you are asked by homeValence.com for personal information, you are sharing that information with homeValence.com through your Internet service provider and our hosting provider via a secure form. The non-public personal information (hereinafter 'personal information') includes your email address, name, home address, and telephone number. We also collect information about subject properties for which you are requesting information. Information we collect may be combined with information we obtained through other services we offer and from third parties. We may also collect information that your browser sends to web sites you visit like your IP address, browser type and language, access times and referring web site addresses.

Aggregated Statistical Information Aggregated statistical information is data we collect about a group or category of products, services or users, that is, non-personally identifiable information about you and your use of our services. Such aggregate information includes, without limitation, site traffic, page views, and impressions. This information may be correlated to you for our internal use only. However, we may collect, compile, store, publish, promote, sell, or otherwise disclose or use any and all aggregate information we collect.

Use and Disclosure of Information Collected Except as set forth in this privacy policy, we do not disclose, sell, rent, loan, trade or lease any personally identifying information collected at our Site to any non-affiliated third party. We will disclose personal information in the following circumstances:

Personal Information Your personal information will remain confidential and is only used to facilitate the delivery of homeValence.com's online services or additional services from sponsors or advertisers about which you have expressed an interest in learning. We use your personal information in providing services to you, for example in processing users' requests, informing users about products and services that may be of interest to them, informing users about third party service providers, anticipating and resolving problems with our Site, and in responding to customer support inquiries.

Internal Use We will use and disclose information about you for our own internal statistical, design or operational purposes. We may also share personal information with outsourced third-party vendors who assist us in performing internal functions necessary to operate our business. We require our third party vendors to keep such information confidential and to only use the information for the purpose it was provided.

Service Transactions We will disclose personal information to one or more third parties, as necessary, to provide you with our services. In order to use our patent-pending premium service, homeValence will only transmit your subject property addresses, descriptions and digital photography to our valuation partners. If a particular service provider is unable to fulfill your request within a reasonable time, we may forward your information to an alternate service provider to ensure that your request is fulfilled. Service providers are anonymous and are not authorized to solicit or contact you.

Links We may provide links to third party websites from our Site as a service to our users. We do not control and are not responsible for the content or data collection practices of such sites.

Information Protection We use reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is infallible, the measures implemented by homeValence reduce the likelihood of security breaches.

Cookies Cookies are small files stored by your browser when you visit our Site. We use cookies to improve our Site and make it easier to use. Cookies permit us to recognize users and avoid repetitive requests.

Third Party Ad Networks We may allow other companies, called third-party ad servers or ad networks, to display advertisements on the Site. Some of these ad networks may place a persistent cookie on your computer in order to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. We do not have access to the cookies that may be placed by the third-party ad servers or ad networks.

As Required by Law We disclose personal information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law, or if we receive legal process.

Business Transfers Information about users of our Site, including personally identifiable information provided to us by our users, may be disclosed as part of any merger, acquisition, financing or refinancing of debt, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which the business assets of the company could be transferred.

Kids under 13 Do not send any information about yourself to us - including information such as your name, address, or e-mail address. We do not knowingly collect personally identifiable information from children under 13. In the event that we learn we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.

Changes to this Privacy Policy We reserve the right to change this privacy policy at any time. If we make any material changes, we will post a new statement on the Site and update the Date set forth above. Please check the date of our Privacy Policy whenever you visit the Site.

Questions If you have any questions or comments about this privacy policy statement or the privacy practices of homeValence.com, please email us at privacy_UNDERSCORE_policy_AT_homevalence_DOT_com or write to us at homeValence.com, Chief Privacy Officer, 1155 W. Lill Street, Suite 200, Chicago, IL 60614. Last Updated: May 2, 2007.


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