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homeValence.com Announces Alpha Launch
Internet start-up, homeValence.com, launches to provide growing online real estate audience with tools to better understand and manage real estate finances.
CHICAGO, May 2, 2007-In response to the need for more accurate real estate valuations, better access to appreciation and related financial data, Internet start-up company homeValence.com, has announced it has successfully launched its flagship alpha site. Instead of more unreliable automated valuation models, homeValence.com has taken a different tack by offering a free home appreciation calculator tool, and plans to offer a patent-pending subscription service.
Leveraging hard-to-use federal housing data, homeValence.com has built a free portal around this data that is consumer-oriented. Homeowners, buyers and sellers and others can create free accounts to better understand local appreciation on their property. Uniquely, homeValence.com also considers inflation and optionally home equity.
For consumers that need more granular real estate valuations, homeValence.com has devised a new method and system that effectively unbundles the valuation component in real estate brokerage services. Recognizing that real estate valuation is an art and not a science, homeValence leverages a growing network of locally licensed real estate professionals already providing broker price opinions (BPOs). Initially being tested in the Chicago area, the site's partner network already includes several hundred participants and reaches almost 50% of the US population.
Both homeowners and investors can monitor multiple property portfolios and use homeValence.com to better manage mortgage insurance, property insurance and research refinancing. The net result is greater transparency, consumers in control and more accurate pricing that DIY buyers and FSBO sellers can also utilize. The homeValence subscription service is faster, non-invasive and available for a fraction of the cost of a formal appraisal. Once submitted, BPO report data is made available to consumers online through the site's real estate finance tools.
homeValence.com is a 'next generation' online real estate site. Combining Web 2.0 technologies, real estate and social media, consumers can now better manage their largest financial investment - their home. Users can forward report data with their family, friends and real estate service providers; they can also anonymously share with others in the area in a peer-to-peer system that enables all to make better real estate related financial decisions without opening themselves up to getting reassessed.
'Right now, we're basically trying to break homeValence.com - typical alpha testing,' said Sabina Errera, homeValence.com Co-founder. 'We're working to ensure that the user experience is easier and improving the software as well,' he added. The feedback from our alpha testers is proving invaluable to the launch team. 'Our advisors and alpha testers have been great. We're grateful for the support we've been getting.'.
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